October 2025 MarTech Customer Data Platforms (CDPs)

The MarTech CDP landscape continues to rapidly evolve as enterprise retail and eCommerce leaders sharpen their focus on delivering real-time, personalized customer experiences while safeguarding customer trust and privacy. VOX’s latest preference data reveals clear convergence among senior executives on foundational capabilities, such as unified customer profiles, robust real-time data infrastructure, and demonstrable compliance and governance.

To provide actionable clarity, VOX has combined proprietary leader-driven preference insights with detailed audits of 31 leading CDP vendors' public documentation. This comprehensive evaluation highlights vendor maturity across critical areas and reveals significant alignment alongside notable capability gaps. Use this vendor landscape report as your guide to:

• Quickly pinpoint which vendors already deliver on your critical strategic priorities—and where crucial gaps remain.
• Streamline your vendor research process with clear references and direct documentation links for further exploration.
• Effectively benchmark existing partners and keep potential vendors closely aligned with your evolving operational requirements.