VOX Wins
At VOX, we’re on a mission to unlock the true potential of leaders’ voice. We believe that data drawn directly from leaders, reflecting their true intent, provides the strongest and most accurate signals for business success.

At VOX, we’re on a mission to unlock the true potential of leaders’ voice. We believe that data drawn directly from leaders, reflecting their true intent, provides the strongest and most accurate signals for business success.
Our journey begins in the B2B world of retail and eCommerce, where we connect executives and solution vendors through leader voice.
By capturing the voice of leaders and combining scientific rigor with AI, we provide the clarity executives need to make high-impact decisions and the guidance vendors need to deliver aligned communication.
We bridge the gap between executives and vendors by uncovering true executive preferences
and facilitating alignment in the B2B marketplace.
For executives
Exclusive insights for executives, providing access to dynamic peer perspectives, vendor rankings, and industry trends to empower informed decision-making.
Explore Insights
For vendors
A web app that unlocks the true preferences and priorities of leaders in eCommerce and retail, helping vendors align marketing and sales strategies with leaders' priorities.
Discover the Buyer Voice Platform
Founded by Avetis Ghazaryan (CEO) and Richard Denton (COO), VOX is guided by a growing network of trusted advisors. Each advisor brings decades of experience across areas like research, strategy, and operations, ensuring that every insight and initiative is grounded in real-world expertise.
Together, they are an essential part of VOX, amplifying the voices of leaders and driving meaningful, lasting impact.
Meet VOX Advisors
Join us on our mission to redefine how businesses understand and leverage human preference.
Join VOX Leaders