VOX Wins

At VOX, we’re on a mission to unlock the true potential of leaders’ voice. We believe that data drawn directly from leaders, reflecting their true intent, provides the strongest and most accurate signals for business success.

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Trusted by Executives with Expertise From
1stDibs
A&F
IPSY
Amazon
AMEX
AOL
Ascena Retail Group
eBay
Estee Lauder
Express
Fanatics
Fila
FULLBEAUTY Brands
Gap
Groupon
Guess
Home Depot
Maersk
Mastercard
New Era
Nordstrom
OXO
Paypal
Procter & Gamble
Roku
Shutterstock
Samsung
Sirius Radio
Electrolux
Sovos
Sony Music Entertainment
Big Lots
FootLocker
PwC
Walmart
T-Mobile
1stDibs
A&F
IPSY
Amazon
AMEX
AOL
Ascena Retail Group
eBay
Estee Lauder
Express
Fanatics
Fila
FULLBEAUTY Brands
Gap
Groupon
Guess
Home Depot
Maersk
Mastercard
New Era
Nordstrom
OXO
Paypal
Procter & Gamble
Roku
Shutterstock
Samsung
Sirius Radio
Electrolux
Sovos
Sony Music Entertainment
Big Lots
FootLocker
PwC
Walmart
T-Mobile

Listen More. Understand Better. Win Together.

Our journey begins in the B2B world of retail and eCommerce, where we connect executives and solution vendors through leader voice.

By capturing the voice of leaders and combining scientific rigor with AI, we provide the clarity executives need to make high-impact decisions and the guidance vendors need to deliver aligned communication.

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In the age of AI—where algorithms are trained on data—it's more critical than ever for organizations leveraging AI in buyer interactions to consider human preference and choice, not just behavior.

Learn More About VOX Research

 Our Products

We bridge the gap between executives and vendors by uncovering true executive preferences
and facilitating alignment in the B2B marketplace.

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For executives

Executive Insights

Exclusive insights for executives, providing access to dynamic peer perspectives, vendor rankings, and industry trends to empower informed decision-making.

Explore Insights

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For vendors

Leader Voice Platform

A web app that unlocks the true preferences and priorities of leaders in eCommerce and retail, helping vendors align marketing and sales strategies with leaders' priorities.

Discover the Buyer Voice Platform

People Behind VOX

Founded by Avetis Ghazaryan (CEO) and Richard Denton (COO), VOX is guided by a growing network of trusted advisors. Each advisor brings decades of experience across areas like research, strategy, and operations, ensuring that every insight and initiative is grounded in real-world expertise. 

Together, they are an essential part of VOX, amplifying the voices of leaders and driving meaningful, lasting impact.

Meet VOX Advisors

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Join Us

Join us on our mission to redefine how businesses understand and leverage human preference.

Join VOX Leaders